+351%
Purchases
+35%
Click-through rate
-75%
Cost per purchase
About the client
Electric Bear is a brewery based in Bath, UK. Before COVID-19, the majority of their sales were largely B2B. Once the pandemic hit, they adapted their focus to selling online, direct to consumers.
They initially began by running their own campaigns in-house. We were then brought on to improve performance and put in place the digital strategy for a long-term approach.
What we did
- Planned and launched a new paid media strategy
- Introduced new channels
- Fixed tracking & assisted ecommerce tracking set-up in Google Analytics
- Used 1st party data to target more effectively
