Ricardo Rail are global experts in critical and complex railway systems. They previously ran a limited LinkedIn campaign in-house, focusing on engagement without proactively tracking performance and looking to scale.
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We assumed control of the campaigns and strategy, bringing in Google Ads as an additional channel, and set up a tracking solution to monitor performance. We shifted focus towards lead generation, doubling the volume of leads, whilst also achieving a cost per lead 46% lower than the target.

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