Railway consultants increased leads by over 100% in 3 months

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Cost per lead


New leads



About the client

Ricardo Rail are global experts in critical and complex railway systems. They previously ran a limited LinkedIn campaign in-house, focusing on engagement without proactively tracking performance and looking to scale.

We assumed control of the campaigns and strategy, bringing in Google Ads as an additional channel, and set up a tracking solution to monitor performance. We shifted focus towards lead generation, doubling the volume of leads, whilst also achieving a cost per lead 46% lower than the target.

What we did

  • Account restructure
  • Implemented tracking to improve visibility
  • Built campaigns focused on conversions
  • Introduced new channels

They beat their own forecasts by a factor of 3. I have no hesitation in recommending them
Juliet Lecchini
Marketing Director
Ricardo PLC




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