Cost per lead
Antibody Analytics is a Biotechnology company, based in Scotland. We were brought on to help launch and establish paid media as a viable lead generation channel, which we achieved and have been running successfully for over 2 years.
After reviewing their previous activity and completing our own research, we determined that the best approach was to focus on LinkedIn Ads. We built out key prospecting audiences, alongside a targeted ABM approach, with Antibody Analytics producing engaging e-books and collateral on our recommendation to help nurture prospects and secure quality leads.