Fitness App CPI reduced by 23% in 3 months

Read study
+29%

In-app Engagement time

-23%

Cost-per-install

+64%

Conversion Rate

About the client

GOAT is the world's first fitness social media platform, with the world's largest user-generated workout video library. Users can search for the type of workouts they're looking for, and access video tutorials on what to do and how to do it correctly.

Having previously run the ads in-house, we were brought on to improve the efficiency of their campaigns, both in terms of costings, but more importantly to improve in-app engagement rates.

What we did

  • Restructured Google Ads & changed the target countries
  • Shifted the focus from volume of users, to quality and engagement
  • Launched on Facebook Ads and Apple Search Ads
  • Updated the audience targeting, thorough creative testing

These guys dramatically improved what we’d been doing in-house
Meddy These guys dramatically improved what we’d been doing in-house
CEO
@
GOAT App

Ready.

Set.

Grow.

PPC & Paid Social agency that beat rising ad costs and increasing competition with experience and expertise.
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