Fintech's CPA reduced by 11% in 4 months

Read study
-11%

Cost per new loan

+21%

Click through rate

+15%

New Loans

About the client

Salad Money provide small loans to NHS and public sector workers, at a more affordable rate than traditional providers. They use open banking instead of credit checks, assessing affordability based on the here and now, rather than traditional credit scores.

We were brought on to improve the efficiency of their campaigns, to reduce the cost per sale, help tighten up their tracking, and to explore new paid media channels to help them to scale.

What we did

  • Restructured Facebook Ads
  • Tweaked the strategy & targeting to improve lead quality
  • Discovered and helped resolve a historical tracking issue
  • Introduced Google Display, Microsoft Ads and Pinterest as new channels

We moved from a big 6 agency to Dodo, they care and implement strategies that work
Dan Evans
Marketing Manager
@
Salad Money

Ready.

Set.

Grow.

PPC & Paid Social agency that beat rising ad costs and increasing competition with experience and expertise.
Let's chat ⟶