Cost per new loan
Click through rate
Salad Money provide small loans to NHS and public sector workers, at a more affordable rate than traditional providers. They use open banking instead of credit checks, assessing affordability based on the here and now, rather than traditional credit scores.
We were brought on to improve the efficiency of their campaigns, to reduce the cost per sale, help tighten up their tracking, and to explore new paid media channels to help them to scale.