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Our Top 5 Ethical and Environmental Brands

August 19, 2019

Here are 5 brands we feel are making seismic steps to make the planet a better place through ethical practices, sustainable materials and technologies, as well as having the ambition to change the way we live for the better.

WAES Footwear

Two pairs of legs hanging over a wall with WAES sneakers
WAES - 100% Biodegradable Footwear

WAES Footwear is the world’s first dedicated plastic-free footwear brand. 

It’s estimated that there are 20 billion pairs of shoes made every year, that’s right, almost 3 pairs for each person on earth!

As you can guess, most of these are made with man-made materials that eventually find their way into landfills or even oceans one way or another.

WAES is on an ambitious mission to do something about this problem by crafting 100% biodegradable shoes. Not only are they doing their bit for the environment, but their trainers/sneakers are high quality, boast unreal comfort and look the part too.

Made up of a team of scientists, designers and highly passionate co-founders, they place the onus of social and environmental responsibility on manufacturers like themselves rather than on the consumer. 

This means the consumer can confidently buy into a brand that rivals the big names when it comes to design and far surpasses them when it comes to ethical manufacturing.

We’re super proud and excited to be working with WAES on the launch of their Kickstarter campaign which begins mid-September, with the shoes dropping not long after. 

Head over to their website and sign up to their newsletter to be kept up to date -


Model in cocoro period pants with pink T-shirt
Cocoro Period Pants

Cocoro offers a comfortable and sustainable menstrual knickers range.

Menstruation happens to half the world’s population (for an average of 38 years of their lives). However, the wider ethical problems which arise from this necessary and natural part of life are a responsibility we all need to consider. 

From a societal point of view, there are some fantastic initiatives and charities working towards improving the lives of the huge percentage of women who don’t have access to this simple solution. (eg.,

From an environmental impact point of view, sanitary products are a massive problem. According to Women’s Environmental Network, most menstrual pads are made from 90% plastic. In the UK, half of all tampons are flushed down the toilet.

The team behind Cocoro are a collective of high-flying female entrepreneurs all with impressive backgrounds and a desire to make an impact in their native Spain and beyond. Their highly technical, anti-bacterial and comfortable pants offer a washable and therefore reusable alternative to other period products. 

With an estimated 200,000 tons of menstrual hygiene products creating waste in Europe every year, Cocoro serves a fantastic solution to help alleviate this problem in a big way, period.

With a Crowdcube campaign breaking it’s £270,000 target, expect to see and hear more of Cocoro soon. 

Hurr Collective 

Victoria & Matthew from Hurr Collective press shot
Victoria & Matthew, founders of p2p fashion company, Hurr Collective

Hurr Collective is the first peer-to-peer clothing rental platform in the UK.

Fast fashion and its negative effect on the environment has been brought to the public eye more than ever over the past year. Documentaries such as Stacey Dooley’s Fashion’s Dirty Secrets shed light on the staggering consequences of cotton production.

With stats such as the estimated 80-100 billion items of non-recycled clothing that are manufactured every year, it’s difficult not to sit up and take notice. The chemicals and the volume of water involved, not to mention microfibres released into the environment mean that clothing is one of the top polluting industries in the world.

That’s where Hurr Collective come in. They don’t hold stock, but instead connect lenders and renters of clothes within their tech platform, describing their technology as ‘Airbnb for fashion’. 

With a mission to cut out fast fashion, the platform tends to market occasion-wear or higher value garments (upwards of £150 per item). This prevents the need to buy cheap, non-sustainable clothes and still be seen with a varied and contemporary wardrobe.

It’s super simple to create an account, list your items, accept requests and exchange before getting paid. Renters can search for items by clothing type or accessory, occasion or designer.

It’s a fantastic idea which we expect to hear a lot more about over the coming months.


Pavegen converts kinetic energy from footfall into electric energy and data through their ground/floor tile technology.

With the use of fossil fuels being one of the major contributors to releasing CO2 into the environment, the stark headlines and consequences of their unsustainability are something we all have to understand.

Feasible renewable energy is vital and increasingly necessary.

As an alternative to many off-grid renewable energies, Pavegen claim to make people ‘part of the solution’ in offsetting our carbon footprint. While wind turbines require wind and solar requires sunlight etc, installing this smart flooring gives a guaranteed and consistent source of energy no matter the weather.

The flooring is suitable for both outdoor and indoor urban environments and boasts a lifespan of 20 years.

With an impressive array of board members (including alumni from Apple), partnerships with the likes of Siemens and oversubscribed investment rounds, there’s definitely the credible backing to see this technology become more prominent.

What makes Pavegens especially viable and sustainable as a business is that the footfall driving the energy is also monetising the technology through the data it provides. Gone are the days of traditional billboard footfall guesswork, Pavegen records highly useful data which can be used in various commercial ways. 

Their next stage is to bring manufacturing costs down in order to expand the business and invest further in the technology.

Moving Mountains

Moving Mountains Vegan burger with beer in background
Moving Mountains Meat-Free Burgers

Moving Mountains create vegan alternatives to meat, which look, smell, feel and crucially taste like the real deal. 

Let’s put meat into perspective: 

According to the BBC, eating beef once or twice a week is the greenhouse gas equivalent of driving your car almost 30 miles.

Rearing livestock and the supply chain for food has an immense impact on the planet. From CO2 and methane emissions to the sheer amount of water required in the production process.

WWF reports that there are 33 species which have become extinct because of the effects of the UK’s food supply alone. 

The reality is that at the current rate of consumption animals are no longer a sustainable food source for the planet.

Founded by Simeon Van Der Molen, Moving Mountains is born of a desire for a seismic paradigm shift in how we consume meat globally. Beginning with a hamburger alternative, Moving Mountains has gone on to develop other eco-friendly plant-based foods such as their own range of authentic tasting hotdogs. 

Now popping up in restaurants all over the country, why not go and see what all the fuss is about? 

Dodo Digital, Paid Media for Ethical Businesses

We at Dodo Digital love to work with brands which are making a difference to our planet in a positive way. We help to grow these brands online. If you’d like to hear more, get in touch on +44 (0) 117 287 2987 or by emailing



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