We look at various aspects of your website, design, copy and usability in order to determine what’s working well and what can be improved. For the most part, we’ll being using tools and trying experiments from a scientific perspective, before analysing the data in order to increase the number of users who convert on your site.
CRO is an acronym for “Conversion Rate Optimisation”. Conversion rate, is the rate at which your website visitors take a desired action, measured as a percentage.
The desired action can vary, but for e-commerce websites, a conversion would typically count as a sale and for a service business, as a lead - such as someone filling out a form for more information.
If for example, on average, every 3 visitors out of 100 take your desired action, this would be a conversion rate of 3%.
In conversation rate optimisation, the goal is to optimise the website performance in order for more visitors to take the desired action.
If you can increase your 3% conversion rate to 4%, then without spending any extra money on marketing, you’ll increase your revenue by 25%; improving your conversion rate also directly increases your ROI.
Conversion rate optimisation can involve various methods, usually testing for variations of things on your site in order to make it easier to use or more appealing for more people.
Such tests can be analysed in order to determine quantitative data, but it’s also possible to get qualitative results too.