We’ll build your Display campaigns to deliver an exceptional level of reach, whilst remaining tightly aligned with your target audience. Although this channel isn’t geared towards immediate response, it can play a crucial role in generating new customers.
The targeting options are advanced so you will still reach the right people - these users are just less likely to be ready to buy immediately. This is the perfect opportunity to introduce them to your brand and your website, and then channel them down the sales funnel until they reach maturity and are ready to convert.
Display advertising involves serving text and/or image ads across the internet on website placements - on banners and ad slots available on these sites.
The Google Display Network (GDN) has over 2 million potential sites you can advertise on, reaching over 90% of people on the internet.
Users can be targeted by specific placements (websites) they visit), by keywords, or by a variety of interests and behaviours that they have demonstrated online. This allows you to reach a large number of potential customers and introduce them to your brand.
A real benefit of Display traffic is that it is some of the cheapest traffic you can pay, typically delivering over a thousand impressions for less than £1.
As these users aren’t actively searching for you, they are far less likely to convert immediately, but it does allow you to get your brand in front of a lot of relevant people.
Once they have clicked on your ad and visited your site you then have the potential to retarget to them, continuing their journey down the sales funnel into a future conversion.