We’ll set up your paid social ads, define your audience segments and essentially reach a broad section of potential new customers who aren’t yet familiar with your brand.
We’ll help you curate the most effective creative for use in your ads and we’ll use our expertise to write engaging ad copy that will both drive awareness but also generate new customers for you.
Paid Social involves running ads across any social media channel, such as Facebook and Instagram. These channels have grown exponentially over the last 5 years, and there’s a reason why marketers are now investing over $40bn annually into these platforms.
The level of detail in the targeting options allows for tight audience segments to be identified, and the platform has been optimised over recent years to help drive more action – it’s no longer just an awareness piece, Facebook and Instagram are a legitimate part of the sales cycle with tangible results.
The overwhelming majority of people are on social media in some form, so the potential reach is well into the millions. Combine that huge reach with the aforementioned targeting options and you’ve got an incredible platform to reach an audience not already familiar with your brand or services.
There’s lots of social media channels and they all have a different audience base and demographic, so there will always be a channel relevant to your goals. Even B2B focussed companies can benefit from paid social via channels such as LinkedIn, which can be hugely effective in generating new leads and conversions for your business.
See what our clients think of us.
"Dodo Digital have seriously impressed me with their values and experience. I can tell they care about my business which shows in the results they achieve. We've really benefited from working with specialists."
.png)
"Dodo have done a fantastic job of creating and executing a successful social campaign for us, across three different brands, each with a unique tone of voice and target audience. I've already recommended them to friends and contacts, which has to be the best endorsement you can get. They're also really nice guys too!"
"From the first conversation I had with Dodo Digital, I got a true sense that they care about my business. When it comes down to it, their focus is entirely on ROI. I don't care about ad impressions, I care about sales - it's refreshing that I've found and agency that gets what matters"
.png)
"I really enjoy working with Dodo Digital. They are genuinely honest guys who really care about the outcomes they’re trying to achieve with digital advertising for my business. I can highly recommend them."
.png)
Find new and diverse audiences who spend their time on social media, be that B2B or B2C.
.png)
Visually display your inventory in search engine results and their display networks.
.png)
Advertise to and convert people who have already visited your website, Facebook or Instagram page.
.png)
Succinctly convey your message, engage your audience and stand apart from your competitors.
Have your ads slip seamlessly onto large and relevant online publications in a native format.
Get in front of new customers when they’re actively looking for your products or services.
Continually make your website work harder to convert more of the visitors who visit your site.
Have your banner ads serve across the main display networks, appearing on highly relevant websites.
Succinctly convey your message, engage your audience and stand apart from your competitors.
We deliver all our services with best-in-class account management, campaign reporting and strategy input.
.png){kind=small}