We create and manage your campaigns to achieve your goals. PPC can be your most effective channel, but it is very easy to waste a lot of money if you don’t know what you’re doing. We have over 10 years of experience managing budgets ranging from hundreds to millions, so we can take that stress away and deliver an excellent return on your investment.
PPC is an acronym for “Pay Per Click”. In a nutshell, you choose keywords relative to your products or services that your audience may be searching for on Google or Bing, and show them ads for your brand. You pay whenever someone clicks on your ads.
Any sales or conversions will be reconciled back to the original click, allowing you to see a tangible cost-per-action and calculate an exact ROI.
PPC is an excellent way to reach an audience already actively searching for your products or services. They are ready to buy now, or are very close, so it’s crucial to capitalise on this intent efficiently and effectively.
You are likely to see some of the highest conversion rates with PPC, so it’s an excellent channel to pursue to grow your sales, leads or any direct response activity.