We’ll set up your Google Shopping ad campaigns, including taking care of the technical aspects of linking to your product feeds which can be a bit fiddly if you don’t know what you’re doing!
We’ll also set up all the necessary tracking and pixel implementation, and we'll manage the campaigns ongoing to ensure they continually improve and deliver a high ROI.
Shopping Ads are advertisements on Google, Bing and Amazon which show your most relevant products to a potential customer who is currently searching for them.
It is a similar format to PPC, except your ad will feature an image of your product, a brief description, the price (plus any offers/discounts) and will link directly to that product's landing page.
The products are added using a product feed, and are dynamically selected to ensure maximum relevance to the user.
This high level of relevance and dynamic nature is what makes shopping ads work so well, plus the chance to show a product image is also known to help click-throughs.
The audience is highly engaged and specifically browsing for products, so we know their intent is high which is why this channel tends to convert so highly and is a perfect fit for any ecommerce brand.